Audience Research
Audience Research is the collection and analysis of information about the target audience for a particular media product or sector of the media industry.
The profile of the target audience, their preferences and buying patterns are important considerations for any media producer. A lot of time, effort and resource is put into research to better understand audiences.
A number of classifications are used to describe media audience.
DEMOGRAPHICS - A way a of describing a group of people accoding to factors such as age, gender, ethnicity, occupation, social class and sexual orientation.
GEODEMOGRAPHICS - A way of describing a group of people based on where they live, sometimes organised according to postcode.
PSYCHOGRAPHICS - A way of describing a group of people based on their attitudes, opinions and lifestyle.
Types of Audience Research
Surveys
Focus groups
Observations
Questionnaires
